Growth Lead

Growing software is a matter of getting people to try it. Growing hardware is a matter of getting people to pay for it before they have touched it, while every unit you might sell is paid for months before anybody buys it. Build too few and the launch stalls; build too many and the company is a warehouse.

The person who pays is not the person it is for. A parent or a grandparent decides, at the end of a long day, whether £199 on a machine for a child’s bedroom is worth it. There is no free trial, no tier to start on, and a lot of the year’s decisions made in the weeks before Christmas.

And we have tied our own hands on purpose. This site does not run a tracker that follows people between websites: no pixel, no cookie before somebody accepts one, and conversions sent to the ad platform from our own server, never from the page. Nothing is ever said in the past tense until it is true, there are no reviews until there are customers, and there is no “only a few left”. Growth here is done with the tools the page argues for, not around them.

This site is a demand test. It runs a small advertising budget against a handful of ways of saying what Talebrix is, and asks one thing of a stranger: an email address. It does not take an order and it does not take payment. Every step of it is counted, and the conversion goes back to the ad platform from our server.

That is a start, and it is only a start. An email address is not a sale, and a list is not a launch. What the numbers say, what they do not, and what we do next because of them is the first thing this job would own.

The three below run in order and the last one does not end. Whoever reads the first numbers is the person best placed to know which of them to trust at launch, and whoever runs the launch is the only person who knows what it taught us when it is time to go abroad.

The machine, the mechanism, the factory, and what is in the books. Those are covered. The brand is set down in its guidelines and you work inside them, not around them: no sparkles, no exclamation marks, and no claim the product cannot meet.

You have taken a physical consumer product from no customers to scale. Not a campaign on something already selling — the whole distance: the launch, the first thousand, and the channels that took it well past that. Connected devices, audio, cameras, the smart home, children’s products, toys. That history matters more to us than any amount of software growth, and knowing your way around a spreadsheet of unit economics matters more than a job title.

You have sat across from a retail buyer, run paid social on your own money, and had a forecast turn out wrong. You know the difference between a number and a story somebody has told about a number. If you can name the channel that surprised you and the one you spent money on that did nothing, we want to hear from you.

Salary, equity and appointment terms to be agreed, subject to funding. Any equity, vesting, IP assignment and appointment terms will be agreed individually before work starts. Paid work depends on funding; no start date is promised.

None of this has happened yet. The prices are intent and so are the specifications. That is the offer: a product nobody has been able to buy, and the job of finding out how many people will.

Email hello@talebrix.com, name this role, and answer one question. Tell us about the product you took from nothing to scale, the month it nearly did not happen, and the first channel you would try for this one, and why.